In the hall of the Hotel Phenix in Požarevac, on October 29, 2024, the fifth seminar in a row in this year has been held under a title “Role of Intellectual Property in the Branding of Agricultural and Food Products”. The seminar was held in the cooperation of the Chamber of Commerce of Serbia and the Intellectual Property Office.
The participants were first greeted by the Acting Director of the Regional Chamber of Commerce of the Administrative Districts of Braničevo and Podujevo, Jasna Jovanović. The introductory address was also given by the Asst. Director of the Intellectual Property Office, Ms. Daniela Zlatić Šutić, while the session was presided by Danica Mićanović, senior adviser of the Association of the Plant Production and Food Industry of the Chamber of Commerce of Serbia.
For the participants at the seminar, lectures were held by the representatives of the Office at the topic of the intellectual property protection in agriculture and food industry, in particular when it concerns protection by trademarks and geographical indications.
As an example of fair practice, concerning protection of indications of geographical origin, the Home Made Ajvar from Leskovac was mentioned by the Director of the Regional Chamber of Commerce from Leskovac, Mr. Goran Jović. Mr. Jović emphasized that the region with the greatest number of registered GIs still works on the project to also have other well known traditional food products, from administrative districts of Jablanica and Pčinj, protected, following the example of products previously protected by geographical indications, which contributed to the local economic growth of the communities they originate from.
