At the invitation of the Group for advising and transfer of knowledge in the field of agriculture of the Chamber of Commerce and Industry of Belgrade, a seminar was kept for two hours under the title “The role of intellectual property rights in branding agricultural and food products” in the premises of the Chamber of Commerce and Industry of Belgrade.
After the introductory addresses of the representatives of the organizers, the experts of the Intellectual Property Office, along with the participants from the economy and various institutions, represented the system of protection of intellectual property through various rights that may be relevant for this branch of industry during the development of product, sale and investment in marketing. In more detail, the distinctive signs were discussed, in particular trademarks and indications of geographical origin. During these lectures, a new concept was explained, the purpose of the law, conditions and procedures of protection before the Intellectual Property Office for these two industrial property rights.
In the end, the representatives of the business company “Desing”, through the examples of trademark and patent protection, indicated why it is important to include business strategy and protection of intellectual property rights. Along with the examples from the practice, they indicated picturesquely that the road to protection is not always simple, but that steps have been undertaken regarding intellectual property rights protection and influenced the business and marketing of products at various markets.
