INNOVATE FOR A GREEN FUTURE
Every April 26, we celebrate World Intellectual Property Day to learn about the role that intellectual property (IP) rights play in encouraging innovation and creativity.
World IP Day 2020 puts innovation – and the IP rights that support it – at the heart of efforts to create a green future. Why? Because the choices we make today will shape our tomorrow. The earth is our home. We need to care for it.
Carving a pathway to a green future is a modern-day imperative. We all share in this challenge and each have a role in building a green future. It is a complex and multi-faceted endeavor, but as the well-known naturalist David Attenborough has noted, “As a species, we are expert problem solvers.” We can create a green future.
We have the collective wisdom, ingenuity and creativity to come up with new, more effective ways to shape a low-carbon future. But we must act now!
The 2020 World Intellectual Property campaign puts innovation – and the IP rights that support it – at the heart of efforts to create a green future. Why? Because the choices we make today will shape our tomorrow. The earth is our home. We need to care for it.
More on World IP Day on WIPO website.