Trademark is sometimes one of the most valuable assets of some business company, although it represents intangible assets, so, for example, the trademarks of companies such as Coca Cola and Apple are some of the most valuable trademarks in the world.
Because of the great investments in the easy recognition of the sign that belongs to the company, its products or services on the market, through various marketing activities, it is desirable to always have a sign protected by a trademark – which secures safety of investments through the exclusive right to the utilization of such a sign for the marking of certain goods and services.
How some of the Serbian companies use their trademark in doing business and what is the importance of trademark protection for the future of some company, can be seen in this short video below.