The representative of the IPO of the Republic of Serbia participated at the annual meeting of the Communication Correspondents Network (CoCoNet) – the European network of experts working on the tasks of communication in the national intellectual property offices in Europe, European Union Intellectual Property Office (EUIPO) and the European Patent Office (EPO). The meeting was held in the building of EPO in Berlin from the 5th to 6th of September 2023.
The meeting participants had the opportunity to attend the Design Europa Awards presentation ceremony, which is presented every second year in the three categories (Small and Medium Enterprises Award, Industry Award and Lifetime Achievement Award) held on September 5, 2023.
The winners in the first two categories – Design Europa Awards 2023 are the business companies Remigo from Slovenia for its electric outboard engine which in addition to being intuitive is simple for manipulation and light, as well as SMEG Spa from Italy for automatic apparatus for espresso coffee which enables professional preparation of coffee in a simple way for the user.
This year, the Lifetime Achievement Award was presented to the famous Swede designer, Maria Benktzon, whose work, according to the evaluation of the expert panel of judges, “shows an extreme and very recognizable capacity of designers of inclusive, ergonomic products which are easy to be used with the exceptional esthetic characteristics”.
The focus of this year’s CoCoNet meeting was placed on the planning of the promotional campaigns through social networks and traditional media. On the first day of the meeting, the representatives of all offices shortly presented the realized and planned activities in 2023. On the second day of the meeting, five representatives of national offices, the EPO and the EUIPO presented the results so far and presented the course of the procedure of planning campaigns that are to be conducted through traditional media and social networks.
The representative of the Intellectual Property Office of the Republic of Serbia has presented the results so far in the domain of promotional activities on social networks from the start in 2020, and on the occasion of the commemoration of 100 years of the existence of the IPO so far. The presentation of the representative of the IPO was well received by the colleagues, media experts and we have been praised for successful campaigns so far, which brought very important results although they have been conducted with the use of limited resources, which particularly left an impression on other participants.
The closing part of the meeting was dedicated to the use of artificial intelligence in communications and the experiences were presented by the representatives of the EPO and the EUIPO. At the end of the meeting, the planned CoCoNet activities for the next year were discussed along with the plans for the joint campaigns where all members of the network will participate. In addition, the framework term was decided for the next whole day-long online training which was agreed upon to be conducted till the end of the year.
Have a look at the video of the ceremony of the presentation of awards – Design Europa Awards 2023 at the following link.
