Electronic publications

Get acquainted with some of the publications that provide in-depth insights into intellectual property and all its rights.

Enterprising Ideas : A Guide to Intellectual Property for Startups

A guide on how startups can use the intellectual property protection system to preserve competitiveness and understand the risks that can arise due to neglecting its importance in business.

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Exchanging Value – Negotiating Technology Licensing Agreements

This Manual is based on material used and tested in a series of workshops conducted jointly by WIPO and the International Trade Centre (ITC) where the importance of understanding the relevance of intellectual property in negotiating technology license agreements were discussed and mock negotiations were undertaken. The Manual explains the intellectual property issues that are relevant in technology licensing and provides practical tips in engaging in such negotiations.

Read this publication on WIPO website.

Newsletter of the Education and Information Centre

From its establishment the Education and Information Center has been publishing an EIC Newsletter with information about topical subjects in the field of intellectual property. The EIC Newsletter is intended for all organizations and individuals involved in intellectual property or seeking knowledge in this field. You can see all previous bulletins at the following link.

Small and Medium Enterprises and Intellectual Property

Study “Small and Medium Enterprises and Intellectual Property” provides insight into economy in relation to investments and relevant legislative that affect business, with special focus on the SMEs and their exploitation of intellectual property rights by business sectors.

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Contribution to the economy of Serbia of activities based on Copyright

This was the first study in Serbia made in compliance with the WIPO methodology, developed in order to establish the economic contribution of activities based on copyright with the aim to achieve the highest possible degree of comparativeness between the national studies in this field.

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How to get a European patent

The “European Patent Guide” has been designed to provide inventors, companies and their representatives with an outline of the procedure involved in applying for a European patent, offering practical advice to smooth the way through the various stages. EPO Guide

Marketing Crafts and Visual Arts: The Role of Intellectual Property

This manual is all about successful marketing of crafts and visual arts and appropriate use of intellectual property tools. It contemplates situations when formal IP protection should be considered. The manual includes case studies in IP management in crafts and visual arts sector.

Read full publication on WIPO website.

Secrets of Intellectual Property – A guide for small and medium-sized exporters

This guide contains questions and answers on relevant intellectual property issues and explains basic concepts and principles concerning IP rights, in particular – employees’ ownership of rights, contracting, licensing, technology transfer, international protection, and other important topics for successful business.

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IP Valuation

In this issue, there is an overview of methods for assessing the value of intellectual property. The whole process is illustrated in one case from practice.

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Espacenet – introduction to the database of ideas

This guide gives information on all possibilities offered by free access to the collection of more than 60 million patent documents from around the globe, containing information on inventions and technical achievements from 1836 until today.

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Creative Expression

This manual provides SMEs with the basic knowledge on how to protect arts of work under their authorship and also how to benefit from their copyright and related rights.

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Looking Good

Visual attractiveness of the product is one of the most important characteristics which affect its market competitiveness and is often crucial in customer’s final decision on purchase. Therefore, every successful business needs to learn how to protect the design of its products.

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Making a Mark

Trademarks have been one of the key marketing and reputation elements of companies. Therefore, in order to sustain and develop its competitiveness, every company should include trademark strategy into its corporate strategy.

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Inventing the Future

Patents are one of the most important modern assets of any company, providing it with the possibilities for utilization of innovative ideas and technological capacities, thus strenghtening its business, marketing and exporting position.

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What is Intellectual Property?

This publication of the World Intellectual Property Organization represents a guide into the IP world. By providing basic information on patents, trademarks, industrial designs, indications of geographical origin, copyright and related rights, as well as on intellectual property itself, this publication stands as irreplaceable for those who wish to step into the IP environment. It is available for download here, as well as on the WIPO’s website.

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