INTELLECTUAL PROPERTY MANAGEMENT AT THE FACULTY OF ECONOMICS OF THE BELGRADE UNIVERSITY

INTELLECTUAL PROPERTY MANAGEMENT AT THE FACULTY OF ECONOMICS OF THE BELGRADE UNIVERSITY

May 14, 2014

Before around thirty students of the master studies of the Faculty of Economics in Belgrade, at the Department for International Management and Marketing, a lecture was held yesterday about the IP management.

The expert from the Education and Information Center spoke about the principles of the system of IP in Serbia and abroad, basis for the evaluation of the value of IP assets, strategies that the companies use at the market in the framework of management of this form of intangible assets, as well as new phenomena in this field in the developed countries. After the lecture, the students were particularly interested in the topics regarding the marketing of patents and trademarks and the enforcement of IP rights.