SEMINAR IN THE FRAMEWORK OF THE VIP4SME PROJECT
October 17, 2018
In the cooperation with the Chamber of the Italian-Serbian Entrepreneurs in Belgrade, a Seminar was held yesterday in the IPO: “Trademark and Industrial Design – Precondition for Successful Business”. The Seminar is part of the activities in the framework of the EU project VIP4SME having the aim to broaden the knowledge of SMEs about the IP rights and the IPO is one of the partners in the Project.
In the course of the Seminar, attended by over thirty participants, one of the main topics was the importance of the IP assets management in doing business of companies. Afterwards, the experts from the IPO spoke about the protection of the sign by trademark and the external appearance of a product by industrial design, as well as the functions of these two IP rights in the branding of products, services or companies.